Case Study: fundrazr fundraising

FundRazr is a powerful, free online fundraising platform currently hosting 182,000+ live campaigns with $175+ million raised so far!

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YOY Conversion Increase
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Ad Spend Scaled
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Increase in CTR
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Users Reached

Company background

FundRazr is a powerful, free online fundraising platform with proven, multi-purpose crowdfunding technology for effective organizational and individual fundraising.

Headquarters: Vancouver, Canada

Industry: Fundraising Platform


happy client.

” Edwin has been instrumental in helping us refine our paid campaign strategy and implementation. Edwin is detailed, result-oriented, resourceful, and always has new ideas for improvement  “

– Mira, VP of Fundrazr –

how we generated 20% increase in conversions YOY.


Fundrazr needed to get more customers in their market audience. They were having trouble reaching their target market and would often see traffic coming in through their paid channels but not see customers raise any funds. They had sought help from another marketing agency before, but they weren’t able to get Fundrazr the results they needed in this market.


Our team was able to quickly identify areas of inefficiency and manage Google Ads campaigns in a more effective way. We removed keywords and demographics that were allowing users from outside the target market to click on their ads and drain the budget. With new data being generated from the optimized tracking, Fundrazr was in a position to finally make data-driven decisions when it came to their marketing. We also created a new landing page that was optimized for conversion to keep their dental clients from going to competitors.


Our work caused an immediate increase in the conversion rate on Google Ads. We saw the biggest growth in the first 30 days and continue to see improvement YOY. The leads coming in were in the right target audience, there were many more of them, and they were cheaper.

We can do the same for you.

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